Hand of Adonai Launch Special
Welcome back, loyal listeners! This week we talk about what it takes to launch a book (specifically my latest novel, Hand of Adonai: The Book of Things to Come). Molly Jo Realy (my social media manager) joins us to talk about the role popular sites like Facebook, Twitter, and Goodreads play in the launching of a novel. As always, show notes are below the YouTube embed.
Publishing Term of the Day: CBA and ABA (Christian Booksellers Association and American Booksellers Association)
Part 1: The book
- Give us a back cover description of the book.
- At first, Lauren Knowles is thrilled to wake up in Alrujah, a digital fantasy world she created with her best friend, Oliver Shaw, but the exhilaration of serving as a magical princess fades when she senses a demonic force lurking in the shadows. Though they designed a world of wondrous beauty, blue-leafed forests, shimmering silver rivers, and expansive medieval castles, Lauren and Oliver soon find their secret realm to be an ever-changing land of dark oppression and deadly sorcery. With the help of Aiden Price and Erica Hall, two friends from their high school in North Chester, the four teens must find a way out, a way that can only be discerned from the dusty pages of the ancient leather-bound tome, The Book of Things to Come. Faced with questionable allies, invisible enemies, and increasingly dangerous levels of difficulty, the four must learn to work together, to trust each other … or be forever lost.
- Why choose fantasy?
- I’ve always loved old-school fantasy games like the Final Fantasy series, so I wanted to write something fun, a bit of an homage to those games. Naturally, fantasy was the right choice for genre. But, because it’s a portal fantasy, it allows me to have a little fun with the tropes of the genre.
- Do you see yourself as a fantasy writer?
- Not exclusively, but it’s where my heart is, so there will be more fantasy novels to come from me, for sure. Maybe even a sci-fi. Stay tuned.
- How did this idea first come to you?
- Like I said, I wanted to write an homage to the old school Final Fantasy games. But from that, the world really morphed and changed on me. It became larger and more expansive and really became something more than I ever anticipated. Originally, I wanted to write about modern-day teens in a fantasy world, which is still the heart of the novel, but it became something more than that.
- Which came first: the contract or the manuscript?
- The manuscript came long before the contract.
- You gone with a nontraditional publisher. Tell us a little about Lighthouse Publishing of the Carolinas and why you went with them.
- They’re a small press, and I like their digital publication model. I like they way the structure their contracts. When a book sells, everyone gets paid, so it creates a sense of teamwork. I’m not the only one selling my book. My editor, publishers, and agent are all working together to help it do well. The LPC authors are a family and we support each other.
- How long a process was it from idea to the book shelves?
- I started writing this back in 2009. I’ve done a few other books since then, but the vast majority of the last six years have been devoted to this series.
Part 2: Promotion
Social Media Basics / Marketing Tips
- You can’t learn everything. Choose your platforms (don’t overload, stick with three or four), learn them, be good at them.
- Facebook, Twitter, Instagram are where 100% audience connections are. I also like LinkedIn and Pinterest
- Don’t get discouraged. It’s okay to start at the bottom and make mistakes (but don’t be careless).
- Everything you post is permanent, findable
- Social Media venues:
- Find your voice. Use it. Play with it. Be the same in person/online.
- Be the same person cross-linked.
- 80-20 Rule: Share 5, Sell 1
- Be consistent. Keep the visibility going
- Be professional: This is your public profile, not a bar backroom.
- Make your readers fall in love with you so they’ll want your product.
- If you want to draw people to you, be drawn to them (share/alike)
- Share what you like. Follow others. Set trends. Share your life.
- Offer interaction: questions, polls, photos, links
- 140 characters including links
- Hashtags are your friend
- Celebrity status (Flashpoint, Clark Gregg)
- 1 photo = 1,000 words
- Photoshop, edit, as many hashtags as you want
- Decent for online resume/networking
- Update often
- Fun, fun rabbit hole
- Great for sharing, linking, contests, ideas
- Community boards, private boards, wish lists
- Helps to manage many social media profiles
- You can schedule times or post instantly
- Copyright images/material
- Be careful of links
- Set up email/post follows/subscriptions
- Ask. Research. Share. Repeat.
- At the end of the day, stats don’t matter. People do.
- “How To Do Social Media For People Who Are Anti-Social” idea to blog to salon to presentation to faculty
- Hawaii Five-0: Pilot Episode, Danno: “I wanna do what I’m good at. I wanna be reminded I’m good at what I do.”
- My links: Blog: www.FranklyMyDearMojo.com Website: www.NewInklingsPress.com Amazon Author Page: www.amazon.com/author/mollyjorealy/ Facebook: https://www.facebook.com/RealMojo68 Twitter: @RealMojo68